The digital safari age
Content marketing has become the cornerstone of strategy for every business. Regular, relevant content is vital to establishing and maintaining an online presence. It is also one of the pillars of your SEO strategy. Quite simply, if you do not have a content strategy, you are missing out on potential business.
Copywriting
Does your website copy need an overhaul? Give some thought to the message on your website and put yourself in the shoes of someone searching for a safari lodge. What differentiates you from your competition?
With more than a decade of copywriting experience, I would argue that anyone independently searching for a safari lodge would find text on many lodge websites repetitive and so confusing. Many lodges are missing vital information on their websites and this has an effect on bookings.
From first-time website builds to editing existing sites, we offer a full copywriting service to the safari industry. Visit the contact page to get in touch.
Content management
On-going content creation is great for online visibility – and in sincerely conveying the attributes of your location and brand. Stories are constantly made on safari. I am here to help you tell them in the right way – to the right people. Visit the contact page to discuss your content management options.
Beyond print
The words you use in marketing and telling stories about your brand will always be important. Of equal importance are the photographs and videos which accompany those words. This is the digital age – a balancing act of show and tell. Contact us for photo and video packages.