Pitching Tents on Elephant Prints is a specialist content provider to the safari and African travel industry. Combining a copywriting career spanning more than a decade with ever-evolving African travel experiences, Claire Fraser works with lodge and business owners to communicate their unique offerings to travellers.
The Art of Inspiration
Pitching Tents on Elephant Prints was established to inspire action through a combination of business understanding, digital competence, and effective story-telling. There’s so much of Africa to discover – and the repetitiveness of the message can make deciding on a destination confusing. We aim to solve this through a sincere portrayal of your brand identity and exceptional content.
Your travel resource
In an age of social media, influencers, and veiled paid promotions, the authenticity of the good, old-fashioned referral has been lost. On the other end of the spectrum, Pitching Tents on Elephant Prints strives to create an African travel resource predicated on real experiences.
“The safari world is rife with cliches which – while often based on romantic truths – do little to truly define and differentiate the unique selling points of the myriad of safari operators, lodges, marketing companies and ground handlers. These include such over-used phrases as “endless horizons” or “endless skies” “untouched wilderness,” “journeys” and “never-ending plains”.
Steve Adams, The Safari Store (thesafaristore.com)
It is refreshing therefore to use the content creation skills of Claire Fraser of Pitching Tents on Elephant Prints. Combining an ability to acutely get to the bottom of what we do at The Safari Store with an awareness of the requirements of a digital age obsessed with keywords and SEO – and the foresight to avoid the cliches and yet still possess the skill to write in an entertaining digital page-turning manner, I highly recommend taking on Pitching Tents on Elephant Prints to create something a little bit special and unique for your business.
After all, people usually either hear about you or read about you – and so the written word carries even more power today than it ever has. The importance of utilising the skills of a company such as Pitching Tents on Elephant Prints has never been more important than it is today.”